Product Design Blueprint

Our first event in our new VF Design Series was held at Adobe's cutting edge office at the White Collar Factory in London.

Zena Eleazer5 mins


Our first ever VF Design Series event was held at the Adobe Office at the White Collar Factory on the 14th October.

We spoke with a brilliant panel of design experts with years of experience in multiple industries on their experiences with three parts of the service design approach.

On October 14th, we held our first ever VF Design Series event at the White Collar Factory in London at Adobe's office for a happy hour.

Ours guests enjoyed delicious canapes drinks and joined our panel speakers in a valuable discussion that left many feeling excited and tweeting to us afterwards!

Our co-CEO, Matt Wicks, took part in this panel discussion along with our guest speakers Anita-Mai Goulding and Gareth Hurn. Together, our speakers shared their experiences with three parts of the modern service design approach and how you can use them to build the blueprint for product design, and effectively bring your product to market.

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Our Panel Guests

Anita-Mai Goulding, XD Strategic Development, EMEA Adobe

Anita-Mai has over 10 years’ experience in human-centred design and works with her customers to revolutionise their ways of working with Adobe XD. She loves working with design teams on creating meaningful and intuitive products, apps and services. Anita-Mai has had a lifelong infatuation with technology, innovation and the impact it has on people. She is always keen to learn how she can optimise her craft and is a classically trained Opera singer.

Gareth Hurn, Founder of Prodology

Gareth has over 20 years’ experience at well-known brands in the Telecoms and Technology space. 

Whether Hardware, Software or Services within British, North American, Chinese or Japanese companies, common themes have been dealing with constant and disruptive change, the need for collaborative partnerships and the mission to successfully align customer value, technology and business strategy in the connected world.

Matt Wicks, co-CEO, The Virtual Forge

The story of any product development is the story of data, of understanding what you want to achieve, and what you need to know to achieve it. Building those pipelines, grappling with that data and answering those questions is why Matt loves what he does, and has done for over 30 years. He has worked with companies as diverse as the BBC, NHS, Jaguar Land Rover and Adobe, as well as small product teams, and they all have two things in common - the need for insight from data, and the need to build, often faster and faster.

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